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Cool brands

Four brands, picked on purpose. Footwear, leather and luggage from Italy, London and beyond, placed where they'll actually sell.

Scarosso

Italian footwear

An Italian footwear house riffing on the great luxury shapes: loafers, derbies and boots, with real Made in Italy quality and a fully formed brand universe of its own.

Why we back it

It brings front-row energy. Sharp, grown-up and unmistakably Italian, without ever trying too hard.

More on Scarosso

Ultra-practical leather carry for the modern guy. Bags that quietly hide your laptop, iPad, Apple Pencil, AirTag and everything else behind a clean, minimal exterior.

Why we back it

From across the room it looks like a sleek, design-led backpack. Up close it behaves like proper gear for people who actually move, travel and work.

More on Grams28

Sharp, well-built luggage and travel pieces that blend London polish with Swedish minimalism, across aluminium, polycarbonate and smart collaborations with names like Hackett and Williams Racing.

Why we back it

It's the sweet spot for travelling in style: proper materials, serious design details, and luggage that looks as composed in the lounge as it does in the overhead bin.

More on Carl Friedrik

P448

Italian sneakers

A rare Italian sneaker brand that balances edgy, distinctive designs with genuinely great basics. High quality, built to be worn hard, and finished properly.

Why we back it

It's one of the few sneaker labels where taste shows up immediately: design, comfort and construction. No gimmicks, no hype costume.

More on P448