We
are Luc, Joseph and Naresh. We started Medium Rare in Dubai in 2023 to put brands that matter on the right shelves in one of the fastest-growing retail markets in the world.
Luc PerramondOrders the steak at Beefbar whenever he's in Riyadh. 
Joseph C. SmithEats at Knife in Doha. Holds the cigar. 
Naresh KrishnaDrives to Abu Dhabi for the Oak Room. Says it's for work.
01234567890123456789 years trading. 01234567890123456789 brands. 0123456789012345678901234567890123456789 doors. 01234567890123456789 countries.
A working distribution business, not a launch with nothing behind it.
The house menu
How we work.
Three courses, served in order. Open one to see what's in it.
Pull up a chair. order@mediumrare.ae
Fewer, better doors, each one properly looked after: stock, staff training, visual merchandising and sell-through reviews. Your brand isn't just listed. It sells.
We pick the right doors on the numbers, back them with people who care, and build the kind of relationships that keep a brand on the floor for years, not seasons.
We sit in the buying meetings, walk the shop floors and answer the phone ourselves. No account manager between you and the people who made the deal.
Tell us about yourself.
Looking for distribution in the Gulf? Send us the basics. We reply within three days.
Buying for a store? Tell us what you're after and we'll come back with line sheets, prices and availability within three days.
Prefer email? order@mediumrare.ae